LINE marketing agency in Japan

We are a team in Japan who use LINE every day as shoppers, and we specialize in LINE marketing. We write your messages in natural Japanese. You review an English summary of each one before it goes out.

Request a proposal

Consumer view from Japan
LINE marketing specialists
English summary of every message

Official L Step partner agency, based in Chiba, Japan.

What your customer readsWhat you approve

友だち追加ありがとうございます🌿 はじめての方限定で、送料無料クーポンをお届けします。

Thanks for adding us. Here is a free-shipping coupon for first-time customers.

敏感肌でも使えますか？

Customer asks: is it OK for sensitive skin?

はい、低刺激処方です。肌タイプに合うセットを30秒でご案内します。

Yes, it is a gentle formula. We can match a set to your skin type in 30 seconds.

肌タイプ診断をはじめる

Button: start the skin-type quiz.

A sample welcome flow for a skincare brand.

In Japan, LINE is where customers keep in touch with brands

LINE works alongside your website, email and social media. It gives Japanese customers an easy, everyday way to keep hearing from you after the first visit or purchase.

It is the everyday app. People use LINE for messages, bookings, coupons and repeat purchases, all in one place.
It is where brands stay in touch. Shoppers follow brands on LINE for restock news, offers and support.
It connects your other channels. Visitors from your website, email or Instagram can add you on LINE, so you can reach them again for the next purchase.

What we do for overseas brands

Strategy, Japanese copywriting, design and setup sit with one team, so nothing is lost between a translator and a builder.

Set up your LINE Official Account for the Japanese market
Design the rich menu, welcome message and first campaigns
Write native Japanese copy and create the visuals
Send you an English summary of every message for approval
Run monthly broadcasts with reports and improvement proposals
Build automation with L Step: booking, segmentation, follow-up sequences (quoted separately)

Built for Japan, not translated into Japanese

A woman using messaging for everyday shopping and bookings

We are your target customers

Our team are Japanese women who shop, book and follow brands on LINE every day. We know which messages get opened and which get blocked.

A marketing specialist building a messaging interface and rich menu

LINE is our specialty

We are an official partner agency of L Step, Japan's leading LINE automation tool, with 20 years of web marketing experience in Japan.

A team member connecting conversations across two languages

You never need Japanese

We work in written English. Every Japanese message reaches you with an English summary before it goes out.

What LINE has done for our clients

Global electronics brand entering Japan

15,000new LINE friends in the first six months after launch (approx.)

551verified purchase applications

70customer inquiries handled in Japanese (approx.)

The problem. The brand wanted to step up its marketing in Japan but had no LINE know-how. It needed a partner who could start by proposing the campaigns and ads that bring people to LINE.

Our role

Proposed the campaigns and ads that bring people to LINE
Managed the LINE Official Account
Built the purchase campaign inside LINE with L Step
Ran the campaign support desk in Japanese

The ads themselves were run by the brand's advertising agency.

LINE chat showing how to apply for a campaign

Cashback campaign and how to apply

Jewelry brand moving from wholesale to direct sales

12xmonthly retail revenue in three years, to 25 million yen

100%of live-commerce buyers became LINE friends

The problem. Sales came mainly from wholesale and stores. Few Instagram followers moved to LINE, and repeat purchases were low.

What we did. Rebuilt the LINE account with L Step, connected Instagram and live commerce to LINE, automated shipping and post-purchase messages, and ran point-based quizzes to keep customers engaged.

Weekly quiz and point program

Facial salon in Tokyo

900LINE friends in the first year, starting from zero

1.4xaverage spend per customer

1.6xmonthly cosmetics sales

The problem. Customer records and bookings were handled by hand, and the salon wanted existing customers to visit more often.

What we did. Moved customer records into LINE, automated messages before and after each visit, and sent two broadcasts a month with booking campaigns, a member's card, coupons and skincare recommendations matched to each customer's skin type.

Booking campaign and member's card

Client names are withheld. These are individual results from specific engagements, not a guarantee of similar outcomes. The jewelry result reflects a combined Instagram, live commerce and LINE program. Screenshots are edited to remove client and customer names.

Three smiling team members ready to welcome you

Who you work with

We are a small team based in Japan. We use LINE ourselves to shop, book and follow brands, and we plan, write and design LINE marketing for businesses.

A shopper's viewWe know which messages Japanese customers open, and which ones get blocked.
LINE specialistsAn official partner agency of L Step, Japan's leading LINE automation tool.
Japanese messages, English summariesWe write every message in Japanese and send you an English summary to review before it goes out.
Improve after each sendWe look at how customers respond and bring improvement proposals in the monthly report.

Fumi Kawabata, CEO, KIMALLUS Inc.
Leads our LINE marketing work, with 20 years in web marketing and 5 years in LINE marketing.

Start with a fixed-price launch

Japan LINE Launch Package

LINE Official Account setup
Profile and welcome message
Rich menu design (1 layout)
First 3 broadcasts: copy and visuals
Two rounds of revisions
One-page operating guide in English

Not in the launch package

L Step automation (booking, segmentation, chatbots): quoted separately
LINE and L Step subscription fees, advertising spend, photo or video shoots

$1,200

Fixed price. Delivered in 3 weeks after we receive your materials. Covers the six items in this package. L Step automation is not included and is quoted separately.

Then keep it running each month

Included	Minimum$800per month	Standard$1,500per month	Boost$3,000per month
Broadcasts each month	2	4	8
Planning, Japanese copy, visuals, scheduling
Monthly report with improvement proposals
Small menu updates, coupons, reward cards	Not included
Segmented delivery and sales campaign planning	Not included	Not included

Prices in USD. Minimum term 3 months. A monthly call is available on request. Not included: LINE and L Step subscription fees, advertising spend, photo or video shoots. L Step automation (booking, segmentation, chatbots) is quoted separately.

How we work

Talk to us in EnglishTell us about your brand and goals through the form and a short questionnaire.
We design for JapanWe plan the account structure and first messages for Japanese customers.
You review in EnglishYou check an English summary of every Japanese message before it goes out.
We send in Japanese and improveMessages go out in Japanese. Each month we report how customers responded and propose improvements.

Questions we often hear

Do we need to speak Japanese?

No. We work in written English, and you approve an English summary of every message before it goes out.

We already have a LINE account. Can you take it over?

Yes. If the account exists, we review it first and start from monthly management.

What do you need from us to start?

Your product information, brand guidelines, images you already use, and answers to a short questionnaire.

Who pays the LINE fees?

LINE and L Step subscriptions are paid by you directly. We tell you which plan fits your message volume.

Can you also run ads to grow LINE friends?

Yes. Advertising is quoted separately from the packages above.

Tell us what you sell and who you want to reach in Japan

We will reply with what we would build first.